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Advertising Information
Advertising on SeniorCitizenLocalWeb
This website is aimed toward the 50+ age group in the NE Philadelphia, Pennsylvania area and all advertisements should be aimed at products or services for this market. (Note)
Free Advertising for Clubs, Churches and Organizations --> Click Here
Low Cost Classified Yard Sale type Advertising for individuals --> Click Here
Low Cost Commercial Advertising for Companies and Businesspeople --> Click Here
or
Contact us at AdSales@SeniorCitizenLocalWeb.com for advertising information package by e-mail or fill out the form (Word 97 zipped format or Text format) and mail it back with your remittance. It is that simple.
Demographics of SeniorCitizenLocalWeb
Web-using Seniors & Boomers & Families
These are people 5 and older who are purchasing online. A recent survey by Greenfield Online found that 80% of net savvy seniors are between the ages of 55 and 64 and that 40% had household incomes of $50,000 or more.
Q). Why should I advertise on SeniorCitizenLocalWeb.com?
A). Why not? Why not present your services and products directly to the people that you target at a price that you can afford?You can promote your products and services by shouting from the rooftops or making it known via public broadcast radio, television announcements, or newspaper advertising. Eventually, you will either go broke or proclaim success in your attempts to publicize and spread the word of your being.
To market is to make public ‘you’ via shouting it out, huffing and puffing, or pushing it upon others that you do exist and that you have presented and declared yourself as the ‘Best’ person to see in the event of a problem. Not often realized or revealed is that all purchases of products and services are the result of someone having a problem that perceivably has to be solved. If a person needs it, wants it, or seeks it out, then you have to be there to supply it, or the person will go elsewhere.
Senior Citizen Local Web can help keep ‘you’ in front of and within reach of your customers 24/7 for a cost lower than that of one or two classifieds.
Q). I can advertise on radio, television, and in the newspapers, why should I use you?
A). The per-person cost is what counts. To advertise to 100,000 people at a cost of $500.00 per ad is very expensive if only 1% or 1,000 people are Baby Boomers or Senior Citizens that can use your product. From these 1,000 you may only get 1%, or 10 sales; thus it will cost you $50.00 to make each sale.
If we get your message in front of the 1,000 senior citizens and the sales are 1% or 10 sales at our introductory first year basic textural ad cost of $60.00, then the cost of each sale is $6.00, which translates to a 8.33 times deduction in cost, and that translates to a huge profit increase to you.
Q). I like radio and television, it makes my company look big, so why use an Internet ad?
A). The ads placed on disposable media are just that, disposable. If your potential customer is not looking, or listening when your ad is broadcast, then it is missed and you have just thrown money into the airways. Conversely, having your ad on a targeted demographic Internet website for months or years assures that when your customer is ready to purchase, he or she can find you, and thus order from you.
Q). What is the number of seniors on the Internet?
A). Unknown for sure as it changes daily, but here are general comments from Greg Bloom, senior Internet analyst of Nielsen//NetRatings. November 2003.
"The overall increase of Web consumption by senior citizens is a great indicator of the growing online market potential with seniors,"
"More than 25 million adults over the age of 55 were online last month. That is clear evidence for advertisers and marketers looking to reach those older adults that the Internet should be part of the marketing mix."
A January 2005 report claims that 41% of all seniors age 55 and up are now Internet savvy.
Q). Any more comments about seniors on the Internet by the Nielsen//NetRatings?
A). NEW YORK, Nov. 20, 2003 -- Nielsen//NetRatings, the global standard for Internet audience measurement and analysis, reports that senior citizens age 65 and older were the fastest growing age group online, surging 25 percent year over year to 9.6 million Web surfers from home and work in October 2003. Additionally, within the senior citizen age group, Nielsen//NetRatings found that the number of female seniors online jumped 30 percent, while male seniors jumped 20 percent.
Since October 2002, senior citizens online grew from 7.6 million or 5.9 percent of the active Internet universe to 9.6 million surfers aged 65 plus, making up seven percent of the active Internet universe in October 2003.
Q). What do senior citizens purchase over the Internet?
A). Here is the short list of the most popular online purchases from Seniors and from all other Internet users.
Items purchased Seniors All Others Computer software
43%
19%
Books
43%
21%
Computer hardware
24%
13%
Music CDs
29%
22%
Clothing
19%
08%
Source: Greenfield Online - August 31, 1999
The study was conducted among 1,265 Web users aged 55 - 64 and above, and found this group to be well-equipped computer owners who are savvy about high-tech add-ons such as scanners and digital cameras.
Nearly 80 percent of 1,265 respondents to Greenfield Online's study conducted over the Internet were age 55 and up and 21 percent were 65 or over. More than 40 percent had household incomes of $50,000 or above. The study found that 95 percent are computer owners and most have had their computer for three years or longer.
Q). Do seniors purchase trips?
A). You bet your bonnet they do. The average senior citizen that is a club member takes one to twenty trips per year. These are to casinos, shows, events, tourist attractions, other nations, and shopping tours. The average day trip costs $50 - $60, but week long trips in-country regularly run $400 - $500, and international trips can run $1,500 and up. Most trips are booked 3 to 12 months in advance.
Q). Ok, but how many seniors are in Southeastern Pennsylvania?
A). From FAIR - About FAIR
According to the 2000 census, Pennsylvania boasts the second highest concentration of senior citizens (age 65+) in the nation (behind only FLA.). One out of every five Pennsylvanians is over the age of 60; in Southeastern PA that figure is nearly one in four. Today, the region is home to over 264,000 people over the age of 75, making it fastest growing demographic in the region.
Facts & Figures
Pennsylvania is home to almost 2 million senior citizens (Age 65+)
PA boasts the 2nd highest concentration of senior citizens in the nation. (Behind FLA)
One in five PA residents are over the age of 60.
People over the age of 75 are the fastest growing demographic in the state.
69% of all seniors have annual incomes of more than $10,000. (Many have much more.)
91.7 % of all PA Seniors live above the poverty line (Nationally, 10.1% live below the poverty line)
In the last year, FAIR has launched several programs and initiatives to serve seniors in innovative and important ways. These programs include:
Free 911 Cell Phones
"Are You OK"
Flu & Pneumonia Immunizations
Back to School
Summer Aquatics & Arthritis Therapy
FAIR is dedicated to serving the 684,000 seniors (age 60+) of Southeastern Pennsylvania and their families, identifying unmet needs through constant grassroots interaction, and implementing creative programs that will have an immediate and direct impact on their quality of life.
FAIR has charts of Bucks, Chester, Delaware, Montgomery, Philadelphia county seniors by age. Source FAIR at http://www.seniormatters.org
Q). How many senior citizen clubs are there in Southeastern Pennsylvania?
A). Senior Citizen Clubs of Philadelphia - Action Alliance of Senior Citizens - Action Alliance is a coalition of 350+ senior citizen clubs and individual members from around Philadelphia's metropolitan region. ... Source http://www.actionseniors.org
Q). So how do I start my advertising?
A). Contact us at AdSales@SeniorCitizenLocalWeb.com for advertising information package by mail or fill out the form (Word 97 zipped format or Text format) and mail it back with your remittance. It is that simple.
Q). Do you have any tips on how to do good advertising?
A). We recommend the S-Development Advertising InfoPacKit (Free download, a $19.95 value, with a one year paid-up advertising subscription on this website - requires MS Excel 97)
Q). Do you have banner advertising?
A). SeniorCitizenLocalWeb.com accepts banner advertising with links from suppliers of medical services, books, software, equipment, drugs, etc. The following is a schedule of advertising:
- Banner ad on the Contents (Main Menu) page = $350 per year
- Banner ad on any other page = $96 per year ($8.00 per month on one-year contract)
- Banner ad on any other page = $12.00 per month when purchased by the month.
Contact the Customer Sales Representative at adsales@SeniorCitizenLocalWeb.com for additional information, payment terms, banner layouts, and inserting dates.
Q). Do you subscribe to CJs, LinkShare or other click-through affiliate banner plans?
A). Absolutely NOT! Our experience over four years is that these click on the banner and earn money services are great for the advertising companies, but poor for the website doing the advertising. (200+ ads for nearly 4 years generated 300+ labor hours of placements and updates, and a sum total of $10.00 in click through revenue.) We only use known and reliable single company controlled advertising, such as Amazon.com and Art.com, etc.
Q). Do you trade banners with other companies?
A). Absolutely NOT! Our experience over four years is that we have no control over the placement or use of our banners traded to others. Many times we traded banners only to find that we placed their banner on page one while ours on their website was on the bottom of page 20,000. (Additionally, many times we did a trade only to find that the website with our banner eventually became a gambling or porno website, which is not what we intended.)
Q) What can you do for us?
A) SeniorCitizenLocalWeb.com can help bring a segment of your customer population to your door and at a 24/7 cost that is far below any other advertising media.
- Local Internet Advertising and Marketing Solutions for Market Penetration.
- Local Internet Advertising via Classified Ads.
- Local Internet Media Ad Plan Campaign Advertising Schedule.
- Obtain Market Penetration with Local Market Media Penetration and Strategy.
- Online Advertising and Marketing Campaigns in the Northeast Philadelphia Trade area.
- Small Business Web Advertising that brings Traffic and Customers to your Northeast Philadelphia Small Business via Trade Advertising Media ads.
Q). What is the coverage area for the Northeast Philadelphia ads?
A). Northeast Philadelphia, Camden New Jersey, up to Trenton New Jersey. Here are just a few of the communities and zip codes that are covered. See Postal Service Pages for more.
19007 Bristol
19020 Bensalem
19114 Torresdale
19115 Bustleton
19116 Somerton
19124 Juniata
19124 Wissinoming
19125 Fishtown
19133 Kensington
19134 Kensington
19134 Port Richmond
19135 Tacony
19135 Wissinoming
19136 Holmesburg
19136 Mayfair
19137 Bridesburg
19149 Frankford
19149 Mayfair
19152 Rhawnhurst
19153 Eastwick
19154 Byberry
19154 Parkwood
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